Bachelor of Science in Marketing and Management
The BSc Marketing and Management programme provides structured academic and practical training in marketing and management, preparing students for professional practice and further academic development.
3 Years (Semester-Based)Bamenda, CameroonBSc Degree
Programme Overview
The programme provides students with foundational and applied knowledge in marketing and management. It is structured to develop technical understanding, practical skills, and professional competence through coursework, guided learning, and assessment aligned with institutional and national standards.
Areas of Study
Fundamental concepts in marketing and management
Marketing principles and strategies
Organisational management and administration
Practical and applied business concepts
Professional and industry-related topics
Programme Structure
- Core subject areas in marketing and management
- Supporting courses where applicable
- Practical components (where required)
- Continuous assessment and examinations
Teaching and Learning
- Lectures and classroom instruction
- Guided assignments and coursework
- Practical sessions (where applicable)
- Continuous assessment
- End-of-semester examinations
Assessment
- Continuous assessment (tests, assignments, coursework)
- Practical assessments (where applicable)
- Final examinations
Career Opportunities
Marketing and sales roles
Business management and administration
Public or private sector organisations
Customer relations and organisational support roles
Entrepreneurial activities